How to create a professional multimedia project
Multimedia is taking an increasingly bigger piece of the pie of content production. Compared to text-based content, videos and audios often has much more expressive power to convey your company's marketing or technical message. When your company is operating in an international context, multimedia localization is the next hurdle to take. Making your multimedia production available to a global audience can be done in two ways: by adding a voice-over or by subtitling your video content. While there definitely are good reasons to opt for voice-overs, subtitles have a number of advantages: Hiring a voice-over artist requires a certain budget. Subtitling on the other hand is much more cost-effective. A voice-over can be distracting. When a movie is dubbed, it takes away a little of the emotion and meaning of the original speaker. Search engines look for more than text displayed on your web page. In fact, subtitles contribute significantly to your search engine optimi...